Instagram is the app that every mobile developer dreams of building.
Since launching last October, the photo sharing and filtering app for iPhone has gone completely viral, with more than 13 million downloads. It is now adding a million new users every couple of weeks, including celebrities users like Justin Bieber and Taylor Swift. Its runaway success has propelled cofounder and CEO Kevin Systrom into sudden fame in the tech world, landing him on lists like Fortune’s 40 under 40.
And yet, Instagram has never spent a dime on marketing, and the company is still tiny, with only 7 employees working out of a space in San Francisco’s South Park neighborhood.
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